---
title: adidas Hype Key Case Study Download
description: See how WILY helped adidas drive consumers to their new Originals store by leveraging NFC technology & a contest with specialty prizing.
---

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## SPRY CASE STUDY

adidas "Hype Key" Contest & adidas Originals store opening

## **SPRY Solution: Tap to win with NFC Tech**

To create excitement around the new adidas Originals store in Vancouver, BC., adidas wanted to drive consumers to retail with a flash contest and an engagement campaign.

Explore the case study to see how WILY helped adidas drive consumers to their new Originals store by leveraging near-field communication (NFC) technology and a contest with specialty prizing.

#### **What's Inside:**

✓     How to drive consumers to retail using NFC Technology  
✓     Using specialty prizing to drive engagement  
✓     Campaign success metrics & results  
✓     Plus, so much more!

 

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# DOWNLOAD YOUR CASE STUDY NOW

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