---
title: Hersheys NHL Case Study Download
description: Learn how engagement mechanics helped Hershey's activate their NHL sponsorship.
---

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## SPRY CASE STUDY

Hershey's "For the Love of the Cup" Contest

## **SPRY Solution: Digital "Peel & Win"**

See how WILY helped Hershey's develop an activation campaign that leveraged their sponsorship of the NHL and make Reese’s Peanut Butter Cups product the hero of the campaign.

#### **What's Inside:**

✓     Creative Execution of the Activation  
✓     Key Success Metrics & Results  
✓     The Prizing Structure  
✓     Plus, so much more!

 

SPRY is used by the world's most trusted brands

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# DOWNLOAD YOUR CASE STUDY NOW

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