---
title: Kumho Tires NBA Case Study Download
description: Discover how Kumho Tire activated its NBA sponsorship and increased brand awareness with a simple contest.
---

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## SPRY CASE STUDY

Kumho Tire's "Road to the NBA Finals"

## **SPRY Solution: Simple Grand Prize Contest**

Learn how WILY helped activate Kumho Tire’s sponsorship of the NBA while increasing brand recognition and awareness amongst a younger demographic. See how the contest led participants to Kumho’s website and social media pages to learn about the brand and upcoming spring promos in time for tire changeover season.

#### **What's Inside:**

✓     Secrets of Successful Contest Activation  
✓     Key Success Metrics & Results  
✓     Contest Prizing Structure  
✓     Plus, so much more!

 

SPRY is used by the world's most trusted brands

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# DOWNLOAD YOUR CASE STUDY NOW

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