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SPRY CASE STUDY

Kumho Tire's "Road to the NBA Finals"

SPRY Solution: Simple Grand Prize Contest

Learn how WILY helped activate Kumho Tire’s sponsorship of the NBA while increasing brand recognition and awareness amongst a younger demographic. See how the contest led participants to Kumho’s website and social media pages to learn about the brand and upcoming spring promos in time for tire changeover season.

What's Inside:

✓     Secrets of Successful Contest Activation
✓     Key Success Metrics & Results
✓     Contest Prizing Structure
✓     Plus, so much more!

 

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