SPRY CASE STUDY
NFL and New Era "Express Your Selfie" Contest
SPRY Solution: Selfie Contest
The New Era/NFL "Express Your Selfie" Contest invited fans to speak with their caps by inviting them to take a selfie while wearing an NFL New Era cap at participating LIDS stores. In this case study you'll discover how New Era successfully activated their NFL sponsorship and drove consumers to retail.
✓ How to Activate a Sports Sponsorship
✓ Effective Engagement Mechanics
✓ Selecting Effective Prizing
✓ Plus, so much more!
SPRY is used by the world's most trusted brands